SCA is the sixth largest publication papers manufacturer and one of the ten largest solid-wood product manufacturers in Europe. SCA is Europe’s largest private forest owner, with a holding of 2.6 million hectares of forest, of which 2.0 million is cultivated.
Brands
Product brands include Luna, a pulp grade with high absorption capacity, and GraphoVerde, a high-quality magazine paper with more than 50% recycled fibre; and GraphoMax – an uncoated publication paper grade based entirely on fresh fibre. The printing characteristics of GraphoMax are very impressive, making the paper grade ideal for advertising materials in particular.
Innovation and product development
Innovation is an integral part of SCA’s strategy to shift its operations towards increasingly developed products in high-value segments and towards more attractive customer offerings. The properties of the company’s publication papers are developed continuously, enabling the product to match a newspaper’s or magazine’s profile and message.
In solid-wood products, SCA develops “Visible wood”, products for interiors and carpentry. “Developed wood” refers to products that are customised for the next stage in the processing chain and are supported by services and warehousing integrated into the customer’s distribution and sales. Development programmes are not solely focused on products, but also involve the development of business models, service, distribution solutions and so forth. Much development work is conducted with customers in an effort to identify jointly beneficial solutions.
Target
A minimum of 11% return on capital employed over an economic cycle.
Average no. of employees
4,172 (4,224) –1%.
Production
12 facilities in 3 countries.
Strategic priorities
- Implement rationalisation and efficiency enhancement to achieve higher profitability.
- Continue to shift towards increasingly developed products in high-quality segments in publication papers and solid-wood products.
- Continue to improve integration between forest and industrial operations.
- Utilise the commercial strength of SCA’s leading position in the environmental area, its use of a renewable raw material and its recyclable products.
- Capitalise on the major potential for energy production and effective energy solutions available in the company’s extensive holdings of forests and forestland and in the industry’s processes and by-products.
