Market and sales

Personal Care comprises three product segments: incontinence care, baby diapers and feminine care. Products are sold both under SCA’s own brands and under retailers’ brands, and distributed via retailers and health care institutions.

Sales are conducted in some 90 countries worldwide. Production is carried out at 21 plants in 18 countries.

Market positions
 

Products Europe North America Worldwide
Incontinence care 1 3 1
Baby diapers 2 - 3
Feminine care 3 - 5

 

Sales by product segment 2007

Sales by product segment 2007

Sales by region 2007

Sales by region 2007