Baby diapers, feminine care and incontinence care offer people simple, convenient and effective personal hygiene solutions throughout their lives, significantly contributing to improved standards of health in the world.
SCA is the world leader in incontinence care with its global brand TENA and holds leading regional market positions in baby diapers and feminine care.
SCA’s strengths are customer and consumer insight, innovative product development, well-known brands and efficient production.
"Strong brands and world-leading positions."
The global market for personal care products is growing faster than GDP. In developing countries use of all product categories is rising significantly and the market is growing in pace with increased purchasing power. In more mature markets, the ageing population means high growth for incontinence products.
Baby diapers and feminine care products have achieved high market penetration and growth is calmer.
SCA’s personal care operations have shown good growth and profitability for a long time. The target is organic growth of 5–7% per year with maintained or improved profitability. The following strategic priorities apply to the years ahead:
- Further develop the world-leading position within incontinence care.
- Increase growth in fast-growing markets in Eastern Europe, Asia and Latin America.
- Continue development of insight into consumer and customer needs in order to accelerate the launch rate for innovative product offerings.
- Continuously enhance production and distribution efficiency.
SCA's personal care operations are conducted within three business groups:
- Personal Care Europe
- Hygiene Americas
- Asia Pacific